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The changing law in consumer data useage…

Marketing Week has reported how important it is for businesses to take note of changing laws surrounding the use of consumer data; and specifically businesses that take data from consumer’s computers to deliver targeted online advertising.

The new law, which comes into force on Wednesday 25th May, will mean that marketers will have to obtain consent to store and retrieve data useage information from any visitor to their site; i.e. cookies. There is a concern among business leaders that the importance of this collection method hasnt been properly considered.

Christopher Graham, the UK Information Commissioner, says that businesses need to “wake up” and start thinking about how they will meet the requirements of the new law.

For the full article, go to now.