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Direct Mail campaigns by Charities draw in thousands of complaints.

www.thedrum.co.uk has reported that 9,462 complaints were made about UK charities’ direct mail campaigns throughout 2010, following the publishing of the Fundraising Standards Board’s Annual Report.

The highest rates of complaints came from direct mail, telephone and doorstep face-to-face marketing.

The use of direct mail in charity fundraising fell by 27% from 2009 to 2010 and yet the number of complaints increased by 86%. 

Of the 1,200 recorded data protection complaints, the large majority related to direct mail (46%), email (29%) and telemarketing fundraising (23%). 

Alistair McLean, chief executive of the Fundraising Standards Board said

“Complaints concerning charities’ use of data should ring a warning bell for all fundraisers.  Charities and suppliers alike must strive to source and maintain better data for donors and potential supporters, and to make timely and appropriate use of that data.”