recent work

Aviva apologises for sending confidential information to the wrong people

Insurance company Aviva sent policy holders pension plans that were relating to other people, in a blunder at the end of last week.

Britain’s biggest insurance company has asked customers to destroy or return the misdirected letters, which all contain annual bonus information and expected reward on retirement.

Aviva ought to be asking themselves serious questions about their data protection practises following this major blunder. In the meantime, a letter of apology has been sent by the company’s ‘Customer Experience Director’ Hugh Hessing, to each affected person.

DataWise by Absolute Data, is committed to ensuring companies and organisations, regardless of their size, create and follow realistic policies and procedures that are above the law. We can help your organisation create robust and effective data protection policies and procedures: we can spend some time getting to know what data-related activity your business partakes in, and ensure that your policies and procedures reflect this activity. We can also help to train your staff; not only in the importance of data protection, but how they can ensure they are fully adhering to data protection law. DataWise, one of our services, provides clients with a data protection toolkit, which offers a robust and effective solution in reducing the risk of data breaches. With the ICO’s power to fine up to £500,000 for data breaches, it is worth getting in touch with us to discuss how your organisation can ensure legal data compliance. Contact us now at, or call us on 01423 790125.