recent work

Data Collection infringements could lead to fines of £500,000

The UK Information Commissioner’s Office (ICO) is set to start taking action against those companies who fail to comply with new regulations on collecting data from online customers.

The Financial Times has cited a report from KPMG, as saying that the move could make the firms, which do not notify visitors to their websites to install cookies to track online behavior, to pay a potential liable fine of about £500,000.

According to the report, the firms including Tesco, Sainsburys, the Daily Mail and government departments that include the Department for Work and Pensions have not modified their websites since the new laws was implemented four months ago.

Since May 2012, firms were required to obtain users’ permission before using cookies and the ICO had also delayed enforcement of the rules for a year, to enable firms’ time to adjust.

Many online retailers have been unwilling to implement the new law as they feared that pop-up boxes with warnings would suspend customers from using their websites.

Absolute Data works with many organisations to reduce or eliminate the risk to the personal information that they hold about individuals, including looking into ensuring organisations are safeguarded and compliant with the new Cookie Law. For further information, contact us now at